who we are

thoughtful design is what we do. it’s who we are.

We’re a boutique-style design studio based out of Saratoga Springs & New York City that focuses on branding and marketing for creative entrepreneurs and female founders, that have an eye for style and a passion for their brand identity.



thoughtfully crafted branding & marketing

Kelsey is a creative hybrid from Saratoga Springs, New York. Her foundation is built upon a BS degree in Architectural Engineering and her skills have helped her turn a passion into a career as she focus on branding, marketing, and creative design. She brings design, a creative eye and an entrepreneurial spirit to serve clients.



Focused on seamless client experiences

As a licensed CPA with a MS in accounting and auditing, Ilya’s goal is to create a seamless, engaging, and professional experience from initial inquiry to presentation of the final product.


 collaborate with us

Our clients are passionate about what they do and they value the importance of visual branding. They understand a cohesive brand story attracts more clients, increased credibility, and more revenue for their business. They collaborate with us through our thoughtful color palettes, aesthetically pleasing imagery, polished typography, and creative design, to tell a one-of-a-kind brand story.